Fish Schtick Podcast Episode 15

August 20, 2009 1 Comment by Michael Mauro

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Guest Intro

Our guest today is Eric Rathbun founder of Reel Pure and partner in crime on Moldy Chum. Frustrated with the old school fly fishing attitude Eric launched Reel Pure for regular anglers with an irregular love for fly fishing. Eric’s experiences as a rookie fly fisherman convinced him that there was a need for a grassroots lifestyle fly fishing brand that spoke to those of us who were turned off by traditional fly fishing marketing. The concept was not only ahead of it’s time but developed a loyal following and brand presence that far exceeded its small collection of products. In 2007 a Reel Pure and Moldy Chum Vulcan mind meld was initiated resulting in a great partnership and an even better friendship. When steelhead aren’t kicking his derriere, he hangs in Redmond, WA with his wife and two pooches…Eric, welcome to the Fish Schtick!

Brian / Moldy Chum News
Brian, looks like you were throwing the Shock and Awe for pinks!

Invasive carp brakes bowfishing chick’s jaw – yikes!
Dan Vermillion guides President Obama
Raising a Steelhead on a dry
Flying inflatable boats
Little Miss Cutthroat! Props to Randy Heaven

Teeg / Recycled Fish News
We’re less than a month now until the Recycled Fish 24 Hour Fish-A-Thon – go online and support the angler, or the cause you want to get behind
Join the Conservation Conversation at Big Fish Tackle dot com

Guest Interview

Eric Rathbun founder of Reel Pure and partner in crime on Moldy Chum

Eric Rathbun founder of Reel Pure and partner in crime on Moldy Chum

So we know you’ve been doing some fishing lately….give us the low down on your latest excursion.

You also had a chance to lead the Moldy Chum field trip to Baja, what was that like?

Give us some insight into your life story and how you came to launch Reel Pure.

How has the industry changed since you first came up with the Reel Pure concept.

There was quite bit more to the initial Reel Pure concept that people are not aware of…..

People have shown their allegiance to Reel Pure brand in some pretty powerful ways…..

What happened with the Real Estate company that clipped the logo?

Tell us about your role on the Chum.



Hot conservation topics on the Chum: Frasier is in trouble

Support HR 2565: The National Fish Habitat Conservation Act
the National Fish Habitat Conservation Act (NFHCA) will establish a comprehensive national framework for conserving, restoring and enhancing fish habitats throughout the United States. Modeled on the successful Migratory Bird Joint Ventures and North American Wetlands Conservation Act, the Act will provide for essential funding for fish habitat protection, restoration and enhancement through regional partnerships that engage local partners in conservation action and provide a solid science-based and strategic approach to on-the-ground conservation efforts.

In order to ensure this important bill is passed, we need your help! Please write a letter to your House of Representatives member today asking for his or her support of the NFHCA.

That’s the Schtick for another week, remember that our lifestyle runs downstream . Good Cheer, Blessings and Great Adventures.


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